There’s a page that gets seen more than your homepage, decides more calls than your services page, and feeds the answer when someone asks an AI who to hire. You didn’t build it, and you may never have logged into it. The honest checklist for your Google Business Profile — plus the two traps that get profiles suspended.

An automated tool gave a Summerville real estate team a passing score. What it never mentioned: their old web address had lapsed, been bought by a stranger, and was serving a crypto scam under their name. Here’s how duplicate and expired domains split your authority, fracture your entity, and stay invisible until someone looks.

A firm can have four hundred five-star reviews and still never be named when someone asks an AI to recommend a firm like it. Usually the problem isn’t quality or content — it’s that the machine isn’t certain you’re a single, specific thing. Here’s what entity grounding is, and the four fixes that matter.

You can’t be cited by an engine that can’t fetch your pages. And because AI crawlers don’t run JavaScript, a site can block them ten thousand times without a single line showing up in Google Analytics. Here’s how to check your robots.txt, your firewall, and your server logs — and what to do with what you find.

In the first four months of 2026, 68% of U.S. Google searches ended without a click to anywhere — not your site, not an ad, not even Google’s own properties. Here’s what the number actually means, what’s driving it, and why “rank higher” is no longer the whole answer.