Everything we check when we audit your website

The foundations that decide whether Google can find, read, and rank you.

• Search engines can reach and file every page
• A working sitemap so nothing gets missed
• Secure (HTTPS) pages, no "not secure" warnings
• One clear web address, not confusing duplicates
• Page titles and the preview text people see in results
• Clear headlines and page structure
• Descriptions on your images
• Behind-the-scenes data that tells Google who you are

Whether ChatGPT, Claude, Perplexity, Gemini, and Google's AI answers find and recommend you.

• The AI search tools are allowed to read your site
• Your content is readable to them, not hidden behind code
• Answer-first content and FAQs the AI can quote
• A consistent identity so AI knows exactly who you are
• Specific, provable facts instead of vague claims
• A baseline of what each AI engine says about you, tracked over time

Slow, clunky pages lose customers and rankings — especially on phones.

• How fast your pages load, especially on a phone
• Google's speed and stability scores (Core Web Vitals)
• Whether the site is easy to use on a small screen
• Buttons and text sized so they're easy to tap and read

How you show up in maps, "near me" searches, and business directories.

• Your Google Business Profile, complete and optimized
• The same name, address, and phone everywhere online
• Presence in the directories that matter for your industry
• Bing Places (feeds Microsoft and some AI tools)
• Apple Business Connect (Apple Maps and Siri)
• A page for each town or area you serve

What people see the moment they check you out.

• Your star rating and how fresh your reviews are
• Whether new reviews are coming in steadily
• Whether you're replying to reviews, good and bad
• Whether your best reviews and trust signals are easy to find

Whether the people who land on your site actually reach out.

• Clear, obvious next steps to call or contact you
• A tap-to-call phone number that's easy to find on a phone
• Working links with no dead ends
• Links that don't send people in circles
• Awards, credentials, and memberships shown where they count
• Search or listings that keep people on your site

The things that protect you and build confidence.

• Website analytics set up so you can see what's working
• Real privacy and legal pages, no placeholder text
• Advertising claims checked against your industry's rules
• Accessibility for visitors with disabilities (and less legal risk)
• Up-to-date content, no stale years or old information