What an honest audit actually finds.
A ranking report tells you where you sit. An audit tells you why. Sometimes what it turns up is the thing nobody thought to look for. Here's the kind of work that comes out of a real diagnosis, starting with six law firms.
Six firms. Names withheld. Findings as found.
Four of these are free Pre-Audit snapshots we ran in September 2026. Two are full audits. Every one starts with the same test: we ask the question a client would ask, the way an AI assistant would, and see who comes back.
Named seventh. Behind five directories and two rivals.
On page one, but under five lawyer directories and two competing firms. For estate planning, a directory's page about the firm's own partner outranked the firm's own page. The homepage was linking to that directory thirteen times.
Read the case studyListed on Yelp. Missing on its own domain.
We asked who the best injury lawyer is in the city the firm calls its market. Its name came back once, sixth inside someone else's list. Its own site never appeared. The file it built to guide AI assistants pointed to pages that don't exist.
Read the case studyThe right page, filed under the wrong name.
Nine firms were named for criminal defense in the firm's town. This one wasn't. The page that would have won was already on its site, with the town's criminal and DUI content on it, labeled as personal injury.
Read the case studyTwo offices. No address a machine could read.
Missing from every result for probate in its own town. Its structured data had a name, a phone number and an empty address field, while five different phone numbers appeared on the homepage. The probate page was titled for a different city.
Read the case studyListed everywhere. Trusted nowhere.
A busy closing practice was proud to be in a dozen directories. The listings didn't agree with each other, and the firm's own site gave a different office count depending on the page. To an AI, a dozen contradicting records don't add up. They cancel out.
Read the case studyFive-star reviews. Zero AI visibility.
Hundreds of five-star reviews, and the AI assistants never named the firm for "best injury lawyer near me." The reputation was real. It wasn't wired into the data the engines read, and the firm's real opening was a niche nobody was fighting for.
Read the case studyFree. Back in three to five minutes. No sales call. How we work with attorneys.
One audit found seven versions of the same site.
A Summerville real estate team was losing ground they couldn't explain. The site looked fine. Rankings said otherwise.
The audit found the cause quickly: the team's content was scattered across seven different domains. Google was splitting the credit across all of them, so no single site could build the authority to rank. One of those domains had lapsed entirely and been picked up by someone else, who was now serving fake pages under the team's name.
We mapped every domain, named the one that should win, and wrote the redirect plan to consolidate everything onto it. We also found and documented a crawler block that was keeping parts of the site from being indexed at all. All of it went into a work order their developer could run with.
Read the full case studyWhat the audit surfaced
- 7 duplicate domains splitting search authority
- 1 lapsed domain hijacked and serving fraudulent content
- A crawler block hiding pages from search
- One canonical destination + a full 301 redirect plan
Findings handed off to the team's own webmaster. SEO Doctor diagnosed; the team's developer made the fixes.
A full diagnostic for a family-run service business.
We ran a complete SEO, AEO, and GEO audit on a local appliance-service company, the same process we use for professional firms. It covered technical health, local search signals, and whether the AI engines could find and describe the business correctly.
Every finding was sorted by how sure we were of it, so the owner knew what was confirmed versus what still needed checking before spending a dollar fixing it.
Every finding is labeled by how certain we are.
We don't dress up guesses as facts. Each item in your report carries one of four honesty labels, so you and your developer always know how much weight to put on it:
- Verified — we confirmed it directly.
- Directional — strong evidence, worth acting on.
- Pending — needs a specific check to confirm.
- Unconfirmed — flagged, not yet proven.
The value isn't the report. It's the thing you didn't know to look for.
A hijacked domain. A firewall quietly blocking the AI crawlers. Authority split across sites you forgot you owned. A page that would win, filed under the wrong name. These are the problems a dashboard never flags, and the reason a real audit pays for itself.
Find out what's hiding in your site.
Start with the free look. In three to five minutes you'll know the biggest things keeping clients from finding your firm, on Google and in AI answers. No cost. No sales call. No retainer.