Stop renting leads. Own the search results in your market.
You already pay the portals for leads you should be getting free. Your own listings sit below Zillow for your own neighborhoods. An audit shows you exactly why — and it's usually fixable.
Two or three quiet problems can split your traffic every way at once.
Real estate sites collect baggage — old domains from past brands, IDX pages that don't get indexed, neighborhood content that never got built. Each one bleeds a little authority. Together they hand the rankings to the portals. The audit finds them.
Why the portals are beating you on your own turf.
Duplicate & lapsed domains
Old team or brokerage domains still floating around split your authority and confuse Google. We map every one and tell you which should win.
IDX & listing SEO
Whether your IDX pages are actually indexed and structured to rank, or invisible to search — the usual reason Zillow outranks you for your own listings.
Local & neighborhood pages
Whether you own the neighborhood and "homes for sale in [area]" searches, or have left that ground entirely to the portals.
AI search visibility
Whether ChatGPT and Perplexity name your team when someone asks for an agent in your market. Most teams have never checked. We do.
A new gatekeeper is forming. You get a say in whether you're behind it.
The whole point of your own marketing is to stop renting visibility from Zillow and Realtor.com. AI search is about to be either the next gate you pay to clear — or a place buyers and sellers hear your name directly. Which one you get depends entirely on whether the engines can read your site, trust it, and tell it apart from the portals.
These problems stay invisible until someone maps them — you'll see exactly that in the case below. The AI layer just adds a new way to disappear. Same fix philosophy: find it, name the winner, hand off the work order.
One team. Seven versions of the same site.
A Summerville team was losing ground they couldn't explain. The audit found the cause quickly: their content was scattered across seven domains — including one that had lapsed and been picked up by someone serving fake pages under their name. Google was splitting the credit every way it could.
We mapped every domain, named the one that should win, and wrote the redirect plan. A ranking report would never have surfaced that.
Read the case studies →"They found in a week what we'd been guessing at for a year."
- 7 duplicate domains identified
- 1 lapsed domain serving fraudulent content
- Single canonical destination + redirect plan delivered
Two reports. No retainer.
A plain-English diagnostic for you, and a technical work order for your web person or IDX provider. We diagnose; they fix. You stop paying for problems you can't see.
Get Your Team's Audit →Real estate audit questions
Why do my listings rank below Zillow?
Usually because your IDX pages aren't indexed or structured to rank, and your site lacks the neighborhood content the portals have in volume. The audit shows which applies and what to do about it.
I have a few old domains floating around — does that matter?
It can matter a lot. Duplicate and lapsed domains split your authority and sometimes get hijacked, as we've seen firsthand. The audit maps every domain and gives you a single canonical destination with a redirect plan.
Do you work with IDX websites?
Yes. We check whether your IDX setup is helping or hurting your search visibility, and write the findings so your IDX provider or developer can act on them.
Do you make the changes?
No. We're audit only. You get a clear work order your web person can act on, and we're available if they have questions. No ongoing fee.
Win your own neighborhoods back.
A clear diagnosis of why the portals are outranking you — across Google and AI search — with a fix list for your developer or IDX provider.
Get Your Team's Audit →