How the diagnosis works.
A real audit is a structured examination, not an automated scan that spits out a score. Here's exactly what happens, in what order, and what you walk away with.
Run by a person. Prioritized by impact.
Most "free audits" are automated: a tool crawls your site, flags a list of generic warnings, and the report exists to sell you a retainer. The output is noise dressed up as findings.
Our audits use the same professional tools, but every result is read and interpreted by a person who knows which issues move the needle and which are background static. You get a short, ranked list of what actually matters — not a 200-page export.
Why you can trust the findings
Because we only diagnose — we never sell the implementation work a report recommends — there's no incentive to inflate problems or manufacture urgency.
The findings are the findings.
Four stages, every time.
The same disciplined sequence whether it's an SEO, AEO, or GEO audit.
Intake & scoping
A short call to understand your business, your goals, and your real competitors. You give us read access to analytics and Search Console; we confirm exactly what the audit will cover before any work begins.
Diagnosis
The structured battery: technical crawls, on-page and content review, backlink and authority analysis, schema validation, and — for AEO and GEO — prompt testing across the major AI engines and answer surfaces.
Prescription
Findings written up and ranked by impact and effort, so you know what to fix first, what to fix next, and what's safe to defer. Plain language, with the reasoning behind each recommendation.
Handoff & 90-day support
We hand over both reports and walk you through what to fix first. Then we stay on for 90 days — re-audits at 30, 60, and 90 days, plus unlimited 15-minute laser-coaching calls for whoever's doing the work.
What we run, and why.
Tools surface the data. Judgment turns it into a plan.
Technical & rendering
Screaming Frog and Sitebulb for crawling and architecture, PageSpeed Insights and Lighthouse for Core Web Vitals, and live rendering checks to see your site the way search engines do.
Rankings & authority
Ahrefs and Semrush for keyword positions, backlink profiles, and competitive gaps, alongside your own Google Search Console data for what's actually happening in search.
AI engine testing
A structured prompt harness that queries ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews with the questions your customers ask — documenting where you're cited and where you're not.
Structured data
Schema validators and Rich Results testing to confirm what search and answer engines can actually read, parse, and attribute back to you.
What you walk away with.
Two reports, three re-audits, and ninety days of coaching while your team puts the fixes in place.
A plain-English diagnostic
What's wrong, why it matters, and what it's costing you — ranked by impact and effort, in language you don't need a developer to translate. Typically 25–40 pages of substance, not padding.
A developer work order
The technical fix list — specific, prioritized, and ready to hand to whoever maintains your site. Each item labeled by how certain we are of it, so nobody chases a maybe.
Three checkpoints — 30, 60 & 90 days
We re-run the audit at each mark to confirm the fixes are landing and catch anything new. You see progress instead of guessing at it.
Unlimited 15-minute calls
Your webmaster or social-media person gets unlimited short calls to get unstuck on any fix. One rule: finish the homework from the last call first. Book each session in our scheduling app.
We coach — we don't take the keyboard. Your team makes the changes, and we make sure they know exactly how.
We don't sell what we audit.
Most firms that offer audits also sell the services those audits recommend. That's a conflict of interest dressed up as convenience.
We diagnose. You decide who treats — your own team, an agency you trust, or implementation partners we're happy to recommend without taking a referral. That separation is the entire reason you can trust what the report tells you.
See where you stand.
Fifteen minutes on the phone tells us which audit fits, what it would cover, and what it would cost. No pitch.
Get Your Audit →843-830-2811 · Charleston, SC