Why your firm's site isn't bringing in the right clients.
You're not a personal-injury mill chasing volume. You want a steady flow of good matters in estate, family, and business law, from people who searched, found you, and trusted what they saw. Start with a free look at your site. In three to five minutes, we'll tell you what's getting in the way.
"We rank for our name, and almost nothing else."
A potential client types "estate planning attorney near me." They never see you, even though you've practiced for twenty years. A newer firm with a thinner reputation sits at the top. That gap is almost always fixable, once you know what's causing it.
The things that decide whether a client finds you.
Local & map-pack presence
Do you show up when someone searches your practice area plus your city? That's the search that actually produces calls. We find what's keeping you out of the map pack.
Practice-area pages
Does each practice area have a real, well-built page of its own? One thin "Services" page is why firms lose to competitors with a page for every kind of matter.
Trust & authority signals
The credentials, results, and content that tell both Google and a nervous client you're the established choice. Always inside bar advertising rules, never against them.
AI search visibility
Do ChatGPT and Perplexity name your firm when someone asks them to recommend an attorney like you? Most firms have never checked. The GEO audit tests it directly.
The shortlist is being written without you.
A client choosing an estate or family attorney is making a trust decision. Usually quietly. Usually online first. More of them now open ChatGPT instead of Google: "questions to ask an estate attorney," or "who handles business succession in Charleston." The engine names a firm or two. If you're not named, you're cut before the consult, and nothing tells you it happened.
Referrals built your practice, and they still matter. But there's a second engine now, and it's deciding who it trusts this year. The firms it learns to name become the ones it keeps naming.
If you want the plain version of what's changed, we wrote up the three layers of visibility a firm website has to serve: ranking, being quoted, and being recommended.
Two reports. No retainer. No conflict with your bar rules.
A plain-English diagnosis for you, and a technical work order for whoever runs your site. We diagnose. Your webmaster fixes. We never log in to your site, so nothing a client might see changes without your review. We make no promises about outcomes, and every recommendation stays inside professional-conduct rules.
Get a Free Pre-Audit of Your WebsiteAlready know you want the full audit? See what it covers and what it costs.
Law firm audit questions
What is the free Pre-Audit?
The Pre-Audit is a free first look at how your firm shows up on Google and in AI answers. You send us your website address and a little about your practice. In three to five minutes you get a short, plain-English note on the biggest problems we spot. Nobody calls to sell you anything. If a full audit makes sense, we say so and tell you the price. If it doesn't, we tell you that too.
Why isn't my law firm website ranking?
Usually it's a mix of three things: weak local signals, one thin services page instead of real practice-area pages, and missing trust signals. The audit tells you which ones apply to your firm and ranks them by impact.
Do you work with personal injury or DUI firms?
It's not our focus. We work best with boutique firms in estate, family, and business law. Practices that compete on reputation and the quality of the matter, not on ad volume.
Will your recommendations follow bar advertising rules?
Yes. Every recommendation stays inside professional-conduct and advertising rules. We never suggest promising results or anything else that would put your license at risk.
Do you make the changes?
No. We're audit only. We never log in to your site. You get a clear work order your current developer can act on, and we're available if they have questions. No ongoing fee.
Start with the free look.
Send us your firm's website. In three to five minutes you'll know the biggest things keeping clients from finding you, on Google and in AI answers. No cost. No sales call. No retainer.
Prefer to talk first? Call 843-830-2811 or send us a note.