SEO · AEO · GEO Diagnostics for Law Firms and Professional Practices

Someone is looking for a lawyer right now. Will they find you?

Send us your website. In 3–5 minutes, we'll give you a free, plain-English first look at the biggest things keeping your firm out of Google, answer engines, and AI search. No sales call. No retainer. We diagnose; your webmaster makes the fixes.

Free. Back in 3–5 minutes No sales call. No retainer. We never touch your site Charleston & the SC Lowcountry
The short version

You don't need a new website. You need to know what's wrong with this one.

Somebody already built your site. Somebody probably keeps it running. What you're missing is a straight answer: what is holding it back, and what should get fixed first? That's what we give you. We find the problems, rank them by what they cost you, and write them up so the person who runs your site can fix them. No contract. No monthly fee. Just the diagnosis.

Proof

We ran the free Pre-Audit on four Lowcountry law firms. Here's what the first look found.

Names withheld. Findings as found. Each case starts with the same practical question: when a prospective client asks for a firm like yours, can search and AI systems find, understand, and name you?

"They found in a week what we'd been guessing at for a year."

Real estate team, Summerville SC. A full audit, not a snapshot. Read that case.
  • 7 duplicate domains identified
  • 1 lapsed domain serving fraudulent content
  • Single canonical destination + redirect plan delivered
Beyond traditional search

Your next client may never see a search-results page.

Search behavior is changing. People still use Google, but they also ask ChatGPT, Perplexity, Gemini, and other systems to answer questions directly. That creates a visibility problem a traditional rank check does not fully show.

Picture it: someone asks, "Who is a good estate planning attorney in Mount Pleasant?" The system returns a short list. If your firm is not surfaced, there may be no obvious report in Google Analytics telling you that the opportunity was missed.

SEO, AEO, and GEO are useful ways to examine three different visibility questions on the same website: can search engines discover and rank your pages, can answer systems extract a useful answer, and can generative systems access, understand, and identify your firm?

The GEO audit makes that last layer testable. We look at whether relevant AI crawlers can reach your pages, whether your content can be understood and quoted cleanly, and whether the systems we test actually name your firm when asked for a practice like yours. The result is a diagnostic—not a promise that any engine will recommend you.

How the GEO audit works

What we test in AI search

  • Can GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended reach your pages?
  • Is your content written so an engine can quote it cleanly?
  • Do the engines name you when asked to recommend a firm like yours?
  • Can AI read your schema and firm details, not just Google?
How it works

Four steps. Two reports. Zero retainer.

You ask for the free Pre-Audit

Two minutes on a short form. Your free Pre-Audit comes back in 3–5 minutes with a plain-English note on the biggest problems we spot. If a full audit isn't worth your money, we say so.

We audit the whole picture

One pass across SEO, AEO, and GEO. We crawl the site, check how the engines see it, and find what's actually costing you clients.

You get two reports

One is a plain-English diagnosis that explains what's wrong and why it matters. The other is a technical work order written for whoever runs your site.

Your webmaster makes the fixes

You hand the work order to the person you already use. We coach them for 90 days and re-check the site at 30, 60, and 90 days to confirm it's working. No retainer.

For attorneys

Built for lawyers who would rather read the findings than sit through a pitch.

Attorneys are our main focus, especially small firms in estate, family, and business law. The service is designed around control, clarity, and a report your existing webmaster can use.

You stay in control

Nothing changes without your say-so

We never log in to your website. You get a written report, and your webmaster makes the fixes. You review anything client-facing before it goes live. The diagnosis stays separate from implementation.

Nothing to lose

It costs you nothing to look

The Pre-Audit is free. The form takes two minutes, and the result comes back in 3–5 minutes with the biggest problems we spot. If a full audit doesn't make sense for you, we'll tell you that too.

No surprises

One report. One flat fee.

You know the price before we start, and it doesn't change. No retainer. No "ongoing management." You buy one audit, we deliver it, and that's the end of your obligation. It's the way you'd want to be billed.

Questions

The things people ask before they send the form.

Is the free Pre-Audit really free? What's the catch?

Yes, it's free, and there's no catch. You give us your website address and a little about your practice. We take a quick first look across Google, answer engines, and AI search, and send you a short plain-English note on the biggest problems we spot. It comes back in 3–5 minutes.

Nobody calls you to sell anything. If a full audit makes sense, we'll say so and tell you the price. If it doesn't, we'll tell you that too. Request the Pre-Audit here.

Can I see what a Pre-Audit finds before I ask for one?

Yes. We published four of them, with the firms' names and identifying details removed. Each one shows the test we run first, the biggest problems we found, and the one fix we handed over free. They're written the same way your note will be.

Read the case studies here. If your firm's situation looks like one of them, the form takes two minutes.

What do I actually get for the money?

You get two documents. The first is a plain-English diagnosis. It names every problem we found across Google search, answer engines, and AI search, ranked by what each one is costing you. The second is a technical work order written for whoever runs your site. It lists the fixes in priority order, with a clear test for when each one is done.

You also get 90 days of coaching calls while your webmaster works through it, plus re-checks at 30, 60, and 90 days to confirm the fixes actually landed.

How much does an audit cost?

Audits are a flat fee at one of three tiers, set by the size and complexity of your site:

  • Essential$1,500
  • Standard$2,500
  • Comprehensive$3,500

You know which tier you're in and what it costs before we start, and the number doesn't change. There is no retainer, no monthly minimum, and no contract to sign. You buy one audit, we deliver it, and you decide what happens next.

How fast do I get the audit back?

The Pre-Audit is free and comes back in 3–5 minutes. It's the quick look. It tells you whether there's something real to chase before you spend anything.

A Full Website Audit is delivered in five business days or less. That covers the whole pass across SEO, AEO, and GEO, both reports written, and the findings ranked by impact. No queue, no "we'll get to it next month."

Do you fix the problems you find? Do you touch my website?

No, and no. We diagnose. We never log in to your site and we never change it. The fixes go to the developer or webmaster who already runs your site. That person knows your setup, and you're already paying them. We coach them through the work order for 90 days at no extra charge.

That split is on purpose. A company that both finds the problems and bills to fix them has an obvious reason to find more problems. We'd rather you trust the findings. It also means nothing a client might see changes without your review first.

What's the difference between SEO, AEO, and GEO?

SEO is whether Google ranks your pages. AEO, or answer engine optimization, is whether your pages are written clearly enough to be quoted when someone asks a question instead of browsing results. GEO, or generative engine optimization, is whether ChatGPT, Perplexity, Gemini, and Google's AI Overviews can reach your site, understand it, and name you when someone asks for a firm like yours.

Most audits stop at the first one. All three now decide whether a prospect ever hears your name. We wrote a fuller breakdown of the three if you want the detail.

What kinds of firms do you work with?

Mostly attorneys. Small firms in estate, family, and business law make up most of our work. We also work with fee-only financial advisors and RIAs, CPA and tax firms, and real estate teams. What they have in common: one new client is worth more than the audit. We take a small number of clients at a time on purpose.

Do you only work with firms in South Carolina?

No. We're based in the South Carolina Lowcountry and know Charleston, Summerville, and Mount Pleasant search well. But an audit is delivered remotely, and we work with firms across the United States. Local knowledge matters for local search findings. Everything else travels.

Start with the free look.

Send us your website. In 3–5 minutes you'll know the biggest things we can see keeping clients from finding your firm on Google and in AI search. No cost. No sales call. No retainer. If there's nothing worth fixing, we'll tell you that too.

Prefer to talk first? Call 843-830-2811 or send us a note.