Someone is looking for a lawyer right now. Will they find you?
Send us your website. In about four hours, we'll tell you the biggest things keeping your firm out of Google and out of AI answers. It's free. It's written in plain English. And nobody will call to sell you anything. We diagnose. We don't do retainers.
You don't need a new website. You need to know what's wrong with this one.
Somebody already built your site. Somebody probably keeps it running. What you're missing is a straight answer: what is holding it back, and what should get fixed first? That's what we give you. We find the problems, rank them by what they cost you, and write them up so the person who runs your site can fix them. No contract. No monthly fee. Just the diagnosis.
Built for lawyers who would rather read the findings than sit through a pitch.
Most of our clients are small firms in estate, family, and business law. Here's what they tell us matters most.
Nothing changes without your say-so
We never log in to your website. You get a written report. Your webmaster makes the fixes, and you review anything a client might see before it goes live. That keeps you square with your bar's advertising rules.
It costs you nothing to look
The Pre-Audit is free. The form takes two minutes. We come back in about four hours with the biggest problems we spot. If a full audit doesn't make sense for you, we'll tell you that too.
One report. One flat fee.
You know the price before we start, and it doesn't change. No retainer. No "ongoing management." You buy one audit, we deliver it, and that's the end of your obligation. It's the way you'd want to be billed.
Want the longer version first? Read how we work with attorneys.
Three audits. One report your webmaster can act on.
Search isn't just Google anymore. People now ask ChatGPT, Perplexity, and Gemini which lawyer to call. We check all three layers.
SEO Audit
How healthy your site is, how your pages are built, and how you show up in local search. Why Google isn't ranking you, in order of impact.
What we checkAEO Audit
Answer-engine readiness. Whether your pages are written so an engine can quote you when someone asks a question out loud.
What we checkGEO Audit Where we're different
AI-search visibility. Whether ChatGPT, Perplexity, and Google's AI answers can find you, read you, and recommend you.
What we checkBuilt for practices that live on referrals and reputation.
We work with a small number of professional firms at a time. Not lead vendors. Not high-volume ad shops. Practices where one good client is worth more than the audit.
Attorneys Our main focus
Small firms in estate, family, and business law. Most of our work is here.
Financial Advisors
Fee-only advisors and registered investment advisors.
CPAs
Accounting and tax firms that want better clients, not just more of them.
Real Estate Teams
Agents and teams tired of renting leads from the big portals.
Your next client might never see Google.
People used to type a question into Google and scroll through ten links. Now many of them ask ChatGPT or Perplexity and read one answer. ChatGPT passed 900 million weekly users in February 2026, double the year before. And even on Google, about two out of three searches now end without a single click.
Picture it. Someone asks, "Who is a good estate planning attorney in Mount Pleasant?" The engine gives three names. If yours isn't one of them, you'll never know. There's no ranking to check and no missed call to count. The call just goes somewhere else.
Ranking on Google, being quoted by an answer engine, and being recommended by AI are three different games played on the same website. Most firms are set up for one and invisible in the other two. And they have no way to tell which.
The engines are deciding right now which firms they trust. Once one learns to name a firm, that firm becomes its default answer. The GEO audit shows you where you stand: whether the AI crawlers can reach you, whether your pages can be quoted, and whether you're named when someone asks for a lawyer like you.
Sources: OpenAI; SparkToro / Similarweb, 2026.
How the GEO audit worksWhat we test in AI search
- Can GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended reach your pages?
- Is your content written so an engine can quote it cleanly?
- Do the engines name you when asked to recommend a firm like yours?
- Can AI read your schema and firm details, not just Google?
Four steps. Two reports. Zero retainer.
You ask for the free Pre-Audit
Two minutes on a short form. In about four hours you get a plain-English note on the biggest problems we spot. If a full audit isn't worth your money, we say so.
We audit the whole picture
One pass across SEO, AEO, and GEO. We crawl the site, check how the engines see it, and find what's actually costing you clients.
You get two reports
One is a plain-English diagnosis that explains what's wrong and why it matters. The other is a technical work order written for whoever runs your site.
Your webmaster makes the fixes
You hand the work order to the person you already use. We coach them for 90 days and re-check the site at 30, 60, and 90 days to confirm it's working. No retainer.
One audit found seven versions of the same site.
A Summerville real estate team came to us losing ground they couldn't explain. The audit found the cause fast. Their content was spread across seven different domains. One of them had lapsed, and a stranger had picked it up to serve fake pages under their name. Google was splitting the credit every way it could.
We mapped every domain, named the one that should win, and wrote the redirect plan. A ranking report never tells you that.
Law firms have the same kind of mess. An old domain from a merger. A retired partner's name still on a page. A listing with the wrong phone number. Nobody notices until a client can't find you.
Read the case studies"They found in a week what we'd been guessing at for a year."
- 7 duplicate domains identified
- 1 lapsed domain serving fraudulent content
- Single canonical destination + redirect plan delivered
The things people ask before they send the form.
Is the free Pre-Audit really free? What's the catch?
Yes, it's free, and there's no catch. You give us your website address and a little about your practice. We take a quick first look across Google, the answer engines, and AI search, and send you a short plain-English note on the biggest problems we spot. It usually comes back in about four hours.
Nobody calls you to sell anything. If a full audit makes sense, we'll say so and tell you the price. If it doesn't, we'll tell you that too. Request the Pre-Audit here.
What do I actually get for the money?
You get two documents. The first is a plain-English diagnosis. It names every problem we found across Google search, answer engines, and AI search, ranked by what each one is costing you. The second is a technical work order written for whoever runs your site. It lists the fixes in priority order, with a clear test for when each one is done.
You also get 90 days of coaching calls while your webmaster works through it, plus re-checks at 30, 60, and 90 days to confirm the fixes actually landed.
How much does an audit cost?
Audits are a flat fee at one of three tiers, set by the size and complexity of your site:
- Essential$1,500
- Standard$2,500
- Comprehensive$3,500
You know which tier you're in and what it costs before we start, and the number doesn't change. There is no retainer, no monthly minimum, and no contract to sign. You buy one audit, we deliver it, and you decide what happens next.
How fast do I get the audit back?
The Pre-Audit is free and comes back in about four hours. It's the quick look. It tells you whether there's something real to chase before you spend anything.
A Full Website Audit is delivered in five business days or less. That covers the whole pass across SEO, AEO, and GEO, both reports written, and the findings ranked by impact. No queue, no "we'll get to it next month."
Do you fix the problems you find? Do you touch my website?
No, and no. We diagnose. We never log in to your site and we never change it. The fixes go to the developer or webmaster who already runs your site. That person knows your setup, and you're already paying them. We coach them through the work order for 90 days at no extra charge.
That split is on purpose. A company that both finds the problems and bills to fix them has an obvious reason to find more problems. We'd rather you trust the findings. It also means nothing a client might see changes without your review first.
What's the difference between SEO, AEO, and GEO?
SEO is whether Google ranks your pages. AEO, or answer engine optimization, is whether your pages are written clearly enough to be quoted when someone asks a question instead of browsing results. GEO, or generative engine optimization, is whether ChatGPT, Perplexity, Gemini, and Google's AI Overviews can reach your site, understand it, and name you when someone asks for a firm like yours.
Most audits stop at the first one. All three now decide whether a prospect ever hears your name. We wrote a fuller breakdown of the three if you want the detail.
What kinds of firms do you work with?
Mostly attorneys. Small firms in estate, family, and business law make up most of our work. We also work with fee-only financial advisors and RIAs, CPA and tax firms, and real estate teams. What they have in common: one new client is worth more than the audit. We take a small number of clients at a time on purpose.
Do you only work with firms in South Carolina?
No. We're based in the South Carolina Lowcountry and know Charleston, Summerville, and Mount Pleasant search well. But an audit is delivered remotely, and we work with firms across the United States. Local knowledge matters for local search findings. Everything else travels.
Start with the free look.
Send us your website. In about four hours you'll know the biggest things keeping clients from finding your firm, on Google and in AI answers. No cost. No sales call. No retainer. If there's nothing worth fixing, we'll tell you that too.
Prefer to talk first? Call 843-830-2811 or send us a note.