The fastest listing you'll claim — about twenty minutes, mostly automated.
Verified August 2026.
Bing Places is the most underrated item on the complete setup guide, and it takes less effort than anything else on the list because you can import everything from Google.
It is worth doing for one reason that has changed recently. Bing Places feeds:
- Bing Search and Bing Maps
- Microsoft Edge
- Windows desktop and taskbar search
- Microsoft Copilot
That last one matters. Copilot is built into Windows and Edge, on hundreds of millions of machines. When someone asks Copilot to find a business like yours nearby, it draws on Bing's local data. If your listing is unclaimed, Copilot is describing your business from scraped and possibly wrong information.
Bing's audience also skews older, more desktop-based, and more likely to be working — a demographic worth having.
Before you start
Complete your Google Business Profile first. Not required, but it turns this into a five-minute task instead of a thirty-minute one.
You will need:
- A Microsoft account (free — create one with your business email if you don't have one)
- Either your verified Google Business Profile, or your NAP, hours, categories, and photos ready
Step 1: Check for an existing listing
Search your business name on Bing Maps. Bing generates listings from third-party data the same way Google does, so yours may already exist.
If it does, you are claiming it, not creating one. Creating a duplicate splits your visibility.
Step 2: Choose your setup path
Go to bingplaces.com and sign in with your Microsoft account.
Bing asks whether you're managing a single location, multiple locations, or working as an agency on behalf of clients. Most businesses choose single location.
Step 3: Import from Google (the shortcut)
This is the whole reason Bing takes twenty minutes.
Choose the import option and connect the Google account that owns your Google Business Profile. Bing pulls across:
- Business name, address, and phone
- Hours
- Categories
- Website URL
- Description
- Photos
You can also enable periodic sync, so Bing follows Google automatically when you update your profile there. Worth turning on — it removes an entire maintenance task.
Review what came across before publishing. Import is fast, not infallible. Check the category mapping in particular, since Bing's category list is not identical to Google's and the closest match isn't always the right one.
If you don't have a Google Business Profile, choose manual entry and fill in the same fields by hand.
Step 4: Verify
If your Google Business Profile is already verified, Bing may auto-verify your listing on import. This is the single biggest time-saver in the process and it's why doing Google first pays off.
If auto-verification doesn't happen, Bing offers phone, email, or postcard verification depending on your business type. Phone and email are near-instant. Postcard takes several days.
Step 5: Complete the fields Bing adds
A few fields don't come across from Google or don't exist there:
Business segment and categories. Bing uses its own taxonomy. Pick the most accurate primary category rather than the broadest.
Service area. If you travel to customers rather than serving them at your address, configure this here as well.
Social profile links. Bing lets you attach your Facebook, X, and other profiles directly to the listing. Add them — it strengthens the connection between your listing and the rest of your presence.
Photos. Bing does not publish detailed image specifications. Upload the same 1080 × 1080 logo and 1024 × 576 cover photo from your image kit; both scale cleanly. (Unconfirmed — no published specs.)
Description. Bing does not publish a character limit. Reuse your Google description, which is capped at 750 characters, and it will fit. (Unconfirmed.)
Step 6: Publish and check
Publish the listing, then search your business name on Bing in a browser where you aren't signed in. Confirm the phone number, hours, and website link are right.
Listings typically appear within a few days of verification.
Common problems
Import brought over the wrong category. Bing's taxonomy differs from Google's. Fix it manually — the primary category affects which searches you appear in.
Duplicate listings after import. If Bing already had a scraped listing and you created a new one, you now have two. Claim both and request removal of the redundant record.
Nothing appears after a week. Confirm verification actually completed. Unverified listings don't publish.
Sync overwrote a manual edit. If you enabled periodic sync, Google is now the source of truth. Make changes in Google, not Bing, or turn sync off.
Maintenance
Almost none, if you enabled sync — Bing follows Google.
If you didn't, check quarterly that hours, phone, and address still match every other listing you maintain.
Next steps
Next on the list is Apple Business Connect, which covers the iPhone side of the same ground and takes about the same effort.
Full checklist: the complete setup guide.
Verified August 2026. Bing publishes limited public documentation for image and character specifications; items marked Unconfirmed should be verified against the field behavior when you set up.