**Q: How do I write the preview text people see under my link in Google?**
⚠️ Before you start: back up your site first.
What this fixes:
The little gray preview line under your link in Google is often blank or auto-filled with random text. That line is your free ad — a good one gets more people to click your result instead of a competitor’s.
Steps:
1. In your SEO plugin (Rank Math or Yoast), open each important page’s “meta description” box.
2. Write one clear sentence (about 150 characters) that says what the page offers and gives a reason to click — include the city and service where it fits.
3. Make each page’s description different; don’t reuse the same line everywhere.
4. Put the most important words early, since Google cuts off long ones.
5. Save, and use the plugin’s preview to see how it will look in search.
How to check it worked:
Every important page has its own clear preview sentence, and the plugin’s search preview shows it without getting cut off oddly.
Tools you may need (free):
– Rank Math (https://wordpress.org/plugins/seo-by-rank-math/) or Yoast (https://wordpress.org/plugins/wordpress-seo/) — where descriptions are set, with a live preview.
Common mistakes to avoid:
– Reusing one description across many pages — each should be unique.
– Stuffing keywords instead of writing a sentence a person would actually want to click.
When to call SEO Doctor:
– You want a consistent description pattern across your whole site.
Note: Google sometimes rewrites the description it shows, so treat yours as a strong suggestion, not a guarantee — it’s still worth writing well.