**Q: How do I replace vague claims with specific, provable facts?**
⚠️ Before you start: back up your site first.
What this fixes:
AI tools quote specific, checkable facts and real expertise — not “we’re the best.” Vague marketing lines give them nothing to repeat, so they name a competitor who gave a concrete answer. Specifics also build trust with real people.
Steps:
1. Find the vague lines (“top rated,” “best in town,” “years of experience”) and replace them with real numbers and facts: how many closings a year, how many years in business, exact service areas, real credentials and bar admissions.
2. Add or strengthen author/attorney bios: name, photo, credentials, years of experience, and what they specialize in.
3. Where you make a claim, back it with a checkable detail (a real timeframe, a real count, a named certification).
4. Add a few genuine, specific client outcomes or testimonials (with permission) rather than generic praise.
5. Keep it honest and accurate — specific and true is the goal, not bigger claims.
How to check it worked:
The key pages state concrete, checkable facts and real credentials instead of vague superlatives, and each attorney/author has a complete bio.
Tools you may need:
– Your real numbers (years in business, cases or closings handled, service areas, credentials) — gather these first.
– Author/attorney bio pages with photos and credentials.
Common mistakes to avoid:
– Swapping one vague word (“best”) for another (“premier”) — put in a number or fact instead.
– Making claims you can’t back up; specific AND true is the whole point.
When to call SEO Doctor:
– You’re not sure which facts matter most to your ideal clients or to AI tools.
Note: For a law firm, run any new marketing claims past fix 026 (advertising rules) before publishing.