**Q: How do I add alt text to describe my images?**
⚠️ Before you start: back up your site first.
What this fixes:
Images without descriptions are invisible to search engines and to the screen readers used by blind visitors. A short description helps you show up in image search, helps accessibility, and gives AI tools more to understand about the page.
Steps:
1. In the WordPress Media Library, open your important images (team photos, office, logo, key graphics).
2. Fill in the “Alt Text” box with a short, plain description of what’s in the image — for example, “Weeks & Irvine attorney meeting with clients at the North Charleston office.”
3. Include the city or service naturally where it’s true, but don’t stuff keywords.
4. Skip purely decorative images (leave their alt text blank so screen readers ignore them).
5. Work through the home page and main service pages first.
How to check it worked:
Each important image has a short, accurate alt-text description, and none of the meaningful images are left blank.
Tools you may need (free):
– The WordPress Media Library (built in) — where alt text is set.
– WAVE (https://wave.webaim.org) — flags images still missing alt text.
Common mistakes to avoid:
– Writing “logo” or “image123” instead of a real description.
– Adding alt text to purely decorative images, which makes screen readers read clutter.
When to call SEO Doctor:
– You have hundreds of images and want help prioritizing which ones matter.