How the diagnosis works.
A real audit is a structured examination, not an automated scan that spits out a score. Here's exactly what happens, in what order, and what you walk away with.
Run by a person. Prioritized by impact.
Most "free audits" are automated: a tool crawls your site, flags a list of generic warnings, and the report exists to sell you a retainer. The output is noise dressed up as findings.
Our audits use the same professional tools, but every result is read and interpreted by a person who knows which issues move the needle and which are background static. You get a short, ranked list of what actually matters — not a 200-page export.
And because we only diagnose we never sell the implementation work a report recommends there's no incentive to inflate problems or manufacture urgency. The findings are the findings.
Four stages, every time
The same disciplined sequence whether it's an SEO, AEO, or GEO audit.
Intake & scoping
A short call to understand your business, your goals, and your real competitors. You give us read access to analytics and Search Console; we confirm exactly what the audit will cover before any work begins.
Diagnosis
The structured battery: technical crawls, on-page and content review, backlink and authority analysis, schema validation, and — for AEO and GEO — prompt testing across the major AI engines and answer surfaces.
Prescription
Findings written up and ranked by impact and effort, so you know what to fix first, what to fix next, and what's safe to defer. Plain language, with the reasoning behind each recommendation.
Walkthrough & follow-up
A 60-minute call to go through the report together and make sure you understand what to do and who should do it. Then a 30-day check-in to answer questions as you start implementing.
What we run, and why
Tools surface the data. Judgment turns it into a plan.
Technical & rendering
Screaming Frog and Sitebulb for crawling and architecture, PageSpeed Insights and Lighthouse for Core Web Vitals, and live rendering checks to see your site the way search engines do.
Rankings & authority
Ahrefs and Semrush for keyword positions, backlink profiles, and competitive gaps, alongside your own Google Search Console data for what's actually happening in search.
AI engine testing
A structured prompt harness that queries ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews with the questions your customers ask — documenting where you're cited and where you're not.
Structured data
Schema validators and Rich Results testing to confirm what search and answer engines can actually read, parse, and attribute back to you.
What you walk away with
Three things, every engagement — no more, no less than you need to act.
A document you'll read
Findings ranked by impact and effort, written in plain language, with a clear order of operations. Typically 25–40 pages depending on what we find — dense with substance, not padding.
A 60-minute call
We go through the report together so nothing gets lost in translation. You'll leave knowing what to fix, in what order, and who's best placed to do each piece.
A 30-day check-in
Questions surface once you start implementing. We're available for 30 days afterward to make sure the plan translates cleanly into action.
We don't sell what we audit.
Most firms that offer audits also sell the services those audits recommend. That's a conflict of interest dressed up as convenience.
We diagnose. You decide who treats — your own team, an agency you trust, or implementation partners we're happy to recommend without taking a referral. That separation is the entire reason you can trust what the report tells you.
See where you stand.
Fifteen minutes on the phone tells us which audit fits, what it would cover, and what it would cost. No pitch.
Book a free 15-minute diagnostic